<aside> 🚩 First Make sure you know the companies and have many details about them

</aside>

MODEL - Ideal Accounts Profiles

<aside> 🚩 Then focus on the people who will buy you product / service within those companies. You can have several Ideal Customer Profiles (ICPs) within one Ideal Account Profile (IAPs)

</aside>

MODEL - Ideal Customer Profiles

<aside> 🚩 Finally you can have interviews to validate assumptions and make it better over time

</aside>

MODEL - Interviews